The Hottest Buzzwords in Real Estate Listings

Home listings that contain “barn door” – a rustic sliding door for rooms – are selling for more than 13 percent above the expected value as well as 57 days faster, according to a new study.

Words like “shaker cabinet,” “farmhouse sink,” and “subway tile” also are helping homes to sell faster and for higher values.

In a new analysis by Zillow, researchers looked at more than 60 keywords used in more than 2 million real estate listings between January 2014 and March 2016 to learn which buzzwords are resonating most with home buyers today. They are:

  • Barn door: 13.4% (the percent of homes that sell for above expected values)
  • Shaker cabinet: 9.6%
  • Farmhouse sink: 7.9%
  • Subway tile: 6.9%
  • Quartz: 6%
  • Craftsman: 5.4%
  • Exposed brick: 4.9%
  • Pendant light: 4.6%
  • Frameless shower: 4.6%
  • Heated floors: 4.3%
  • Stainless steel: 4.2%
  • Granite: 4.1%
  • Backsplash: 4.1%
  • Tankless water heater: 4%
  • Outdoor kitchen: 3.7%

Source: “Using These Keywords in Your Listing Could Sell Your Home Faster,” MarketWatch (April 16, 2016)

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